Paid Media
End-to-end campaign strategy and operations across Google, Meta, TikTok, LinkedIn and Pinterest — from planning and setup to testing and ongoing optimisation.
Digital Performance Marketing Specialist
Marketing that connects performance, systems and human insight.
I'm Yunus — a performance marketing professional working across paid media, measurement, automation and AI-enabled workflows.
Paid MediaAnalyticsAutomationAI
Based inIstanbul, Türkiye
Working acrossStrategy · Data · Technology
Strategy
Measurement
Optimisation
Automation
02
ABOUT
Creative thinking,
operational clarity.
I see digital marketing as a connected system where strategy, reliable data, creative thinking and disciplined operations support one another.
My background in communication and storytelling helps me understand audiences and ideas. My performance marketing experience helps me turn that understanding into structured campaigns, measurement plans and repeatable workflows.
I enjoy making complex work clearer — whether that means organising a multi-channel campaign, improving a reporting process, documenting knowledge or exploring how AI can support better marketing decisions.
03
EXPERTISE
More than channels.
A connected system.
Measurement
Reliable measurement foundations using GA4, conversion tracking and cross-platform analysis, translated into clear reporting and practical decisions.
Automation & Reporting
Repeatable marketing operations built with Ads Scripts, Apps Script, spreadsheets and reporting tools to reduce manual work and improve consistency.
AI-enabled Marketing
AI-assisted research, knowledge systems and workflow design used thoughtfully to make marketing teams faster, better informed and more capable.
TOOLKIT
Google AdsMeta AdsTikTok AdsLinkedIn AdsPinterest AdsGA4GTMLooker StudioPower BIApps ScriptExcelPower Query
04
AI & AUTOMATION
AI as a practical
working discipline.
I use AI to strengthen research, structure knowledge and improve recurring workflows. The goal is not novelty; it is clearer thinking, better documentation and more useful systems for real marketing work.
Research & synthesis
Combining trusted sources, professional context and AI-assisted exploration.
Knowledge systems
Turning complex subjects into structured guides and reusable AI knowledge bases.
Workflow design
Reducing repetitive work through practical automations and well-defined processes.
Responsible use
Applying human judgment, source checking and clear objectives throughout the process.
05
EXPERIENCE
Learn, apply,
measure and improve.
My career has moved from communication and content into performance marketing, analytics and automation — while keeping curiosity and practical problem-solving at the centre.
Veritas Media & Sparkle Media
Digital Performance Marketing & Operations Executive
Multi-platform paid media, campaign operations, audience and creative testing, measurement, reporting and marketing automation across local and international projects.GroAds Agency
Digital Marketing Specialist
End-to-end performance marketing for e-commerce, B2C and B2B projects across Türkiye, Europe and the United States, supported by analytics and automated reporting.Medipol University
Digital Content Intern
Podcast production, visual communication and digital content creation for university communication channels.AIESEC Türkiye
Digital Marketing Team Member
Paid social campaign support, targeting, content planning and collaborative marketing operations.06
SELECTED PROJECTS
Ideas made
useful and repeatable.
Personal projects that show how I combine marketing knowledge, documentation, technology and workflow thinking.
01
KNOWLEDGE SYSTEM
Google Digital Marketing Ecosystem Handbook
A practical knowledge base connecting Google Ads, GA4, Search Console, YouTube, Merchant Center, Tag Manager, BigQuery and Gemini. Built from official resources, professional practice and AI-assisted research.
ResearchGoogle ecosystemAI knowledge base
02
PROFESSIONAL GUIDE
Digital Marketing Handbook — Second Edition
An application-focused guide covering audience, customer journey, performance marketing, measurement, optimisation and reporting — designed to work both as a reference and an AI-ready knowledge source.
StrategyApplied learningDocumentation
03
MARKETING TOOL
Marketing QA Assistant
A Chrome extension concept that brings event checks, UTM creation and common marketing quality-control steps into one focused workflow.
Event QAUTM builderChrome extension
04
WORKFLOW DESIGN
Reporting & Automation Workflows
Reusable systems that structure campaign data, standardise recurring reports and support cross-platform marketing operations without exposing confidential client information.
Ads ScriptsApps ScriptReporting
07
EDUCATION
A multidisciplinary
foundation.
Istanbul University
Associate Degree, Brand Communication
Brand strategy, consumer behaviour and integrated communication.Kocaeli University
Bachelor’s, Dramatic Writing — Double Major
Storytelling, scriptwriting, character development and narrative structure.Kocaeli University
Bachelor’s, Radio, Television and Cinema
Media, content production, audience and visual storytelling.08
CERTIFICATIONS
Continuous learning,
applied at work.
Anthropic
AI Fluency: Framework & Foundations
Issued Aug 2026View credential ↗OpenAI
AI Foundations
Issued Aug 2026View credential ↗Google Ads Search Certification
Issued Jul 2026 · Expires Aug 2027View credential ↗Fundamentals of Digital Marketing
Issued Dec 2024View credential ↗Turkcell Geleceği Yazanlar
Marketing Certificate Training
Issued Sep 2024Udemy
Social Media Marketing Expertise with AI
Issued Jan 2024BTK Akademi
SEO — Search Engine Optimization
Issued Jan 2024LET'S CONNECT
Curious minds make
better work.
For professional opportunities, collaborations or a conversation about performance marketing, automation and AI.